Since Spaniards spend an average of 210 minutes (3.5 hours) per day watching television (Time), 99.7% of Spanish households own a television (Reaching), and Operación Triunfo is a show on television, I decided to create a 20-second TV spot (as a part of a campaign) to prompt viewers to sign up to audition for the show through inspirational testimonies from successful past “Triunfitos.”
TV Spot Script
The OT cast is singing “Camina.”
Lyric: “16 almas y un sueño, muchos miedos que contar. Dando pasos conseguimos que se hiciera realidad.”
Translation in English, “16 souls and one dream, lots of fears to count. Taking steps we made it come true.”
Lola Indigo (Mimi) is performing at her concert in the Joy Eslava venue in Madrid.
Mimi: “Hace un año y medio trabajaba en Joy Eslava hasta las 6 de la mañana trabajando para pagar el piso. Anoche pisé su escenario en mi propio concierto para celebrar que los sueños se cumplen. Todo empezó con el casting de OT.”
Translation in English: “A year-and-a-half ago I worked at Joy Eslava until 6 in the morning to pay rent. Last night, I took the same stage at my own concert to celebrate that dreams come true. It all began with the OT audition.”
The OT cast is singing “Camina.”
Roberto Leal (OT host): “Preséntate a Operación Triunfo para cumplir tu sueño siendo parte de la revolución. Visita rtve.es/television/ot/ para más información sobre el casting en tu ciudad.”
Translation in English: “Audition for Operación Triunfo to make your dream come true while being part of the revolution. Visit rtve.es/television/ot/ for more information on the casting in your city.”
Ends with #UnSueñoUnaRevolución and OT Logo Screen.
Operación Triunfo in Spain 