Spanish Culture & Background Information

Geography Located in southwestern Europe, Spain occupies approximately 85% of the Iberian Peninsula which consists of Spain, Portugal, Andorra, and Gibraltar (World). Spain covers 505,370km2 in total, and it neighbors Portugal on the west, Andorra and France on the northeast, and Gibraltar to the south as well as Morocco across the Strait of Gibraltar. There […]

Spanish Communication & Advertising Style

High-Context Communication Spain is a high-context culture. This means that there is often an underlying meaning in a message that is not explicitly stated and requires context to fully comprehend. Since Spain is a high-context culture, oral communication tends to be preferred to written communication (Communicating). Spanish Communication Style Spaniards are friendly as a society, […]

Operación Triunfo

What Is Operación Triunfo? Operación Triunfo is a Spanish television singing competition similar to shows such as “Star Academy,” or “American Idol.” The show goes through an audition process all throughout Spain that selects 16 participants per season through a series of judged performances (Doce). These 16 participants then enter “the academy” where they live […]

Creative Strategy

Campaign Name Un Sueño, Una Revolución (One Dream, One Revolution) Un Sueño, Una Revolución (One Dream, One Revolution) Season 9’s group song “Camina,” opens with the like “16 almas y un sueño,” meaning “16 souls and one dream.” The show is all about achieving the dream of becoming a professional singer. Season 10’s group song, […]

TV Spot

Since Spaniards spend an average of 210 minutes (3.5 hours) per day watching television (Time), 99.7% of Spanish households own a television (Reaching), and Operación Triunfo is a show on television, I decided to create a 20-second TV spot (as a part of a campaign) to prompt viewers to sign up to audition for the […]

Social Media Campaign

Social media is a big part of everything in today’s day and age. The following campaign would entail an Instagram post from each of the cast members from OT 2017 and 2018 using a line from one of their most popular songs as a call to action to get people to audition for OT and […]