Social Media Campaign

Social media is a big part of everything in today’s day and age. The following campaign would entail an Instagram post from each of the cast members from OT 2017 and 2018 using a line from one of their most popular songs as a call to action to get people to audition for OT and change their lives, just how their own lives were changed. The aspect of joining the revolution is meant to give potential contestants the additional desire to audition to become a part of a successful and impactful community of musicians.

I focused on Instagram because that is the platform that the show’s account, as well as the contestants’ accounts rack up the most followers and engagement.